About us
We are a brand which has been born for people by people. It's time to create a new feeling.
After looking at alternatives
Our journey began in 2018
After exploring every conventional financing route —from cumbersome paperwork to credit-card hurdles—we realized shoppers deserved something far simpler. So in 2018 we launched EMI on UPI, building a platform where affordability and convenience meet at checkout. Our mission from day one has been to let you slip on that smartwatch, tune in with new earbuds, or upgrade to studio-grade headphones without the stress of upfront costs or hidden fees. By marrying easy three-part EMIs with the speed and security of India’s UPI network, we turned a once-complicated purchase into a three-tap experience—and started rewriting the rules of how India shops for tech.
A perfect fit for your every day life
Designed to be versatile
Whether you’re pounding out laps on the track, powering through a late-night study session, or just catching up on calls during your commute, EMI on UPI keeps pace with every rhythm of your day. We curate gear that slips seamlessly into multiple roles—smartwatches that double as wellness coaches, headphones tuned for both conference clarity and cinema-worthy bass, and earbuds compact enough to vanish in your pocket yet resilient enough for monsoon runs. Each product is hand-picked for durability, style, and multi-scenario performance, so you never have to juggle separate gadgets for work, play, and wellness. Pair that flexibility with our friction-free UPI-based EMI plans, and you get tech that adapts as fast as you do—without the financial speed bumps.
Simplicity in design and form
We’re just getting started
Minimalist storefront, friction-free checkout, and gear that looks as clean as it performs—that’s the blueprint behind EMI on UPI. Every page, payment flow, and product we feature is trimmed to essentials so you can move from “want” to “wearing” in seconds. But this is only chapter one. As we refine our interface and expand into smart-home tech, fitness ecosystems, and seamless in-app upgrades, our commitment to uncluttered design will stay constant. Expect even smoother navigation, smarter recommendations, and new UPI-powered payment options—all crafted to keep your experience as sleek as the devices you buy.
In the press
